UK Google Ads Audit Service That Finds Wasted Spend
Stop burning money on Google Ads. Our comprehensive, expert-led Google Ads audit analyses your entire account to find wasted spend, uncover hidden opportunities, and give you a clear plan to improve your ROI.
• THE PROBLEM
Are You Just Burning Cash on Google Ads?
If you're running Google Ads, you should have a clear answer to one simple question: 'What is my return on investment?' If you don't, you might be experiencing some of these common, costly problems:
Unexplained High Spend?
Is your Google Ads bill a surprise every month, with no clear link to new business?
Clicks But No Conversions?
Are you getting plenty of website visitors from your ads, but none of them are turning into customers?
Low-Quality Leads?
Do the enquiries you get from ads seem to be for services you don't even offer?
Lack of Transparency?
Are you working with another agency but have no real idea what they're doing or if it's working?
• THE MORE CLICKS DIFFERENCE
A Forensic 71-Point Manual Inspection
Our Google Ads audit is not a flimsy, automated report. It is a meticulous, manual investigation into every corner of your account, based on a comprehensive 71-point checklist. We analyse your setup against industry best practices to identify every single opportunity for improvement.
1. We Score Your Account's Health
We don't just find problems; we quantify them. At the end of our analysis, you'll receive a proprietary "Google Ads Health Score." This single, powerful metric gives you an instant benchmark of your account's overall performance and its potential for growth.
2. We Uncover Hidden Issues
Our deep-dive process uncovers critical but often-missed issues that are burning your cash, such as:
- •Incorrect conversion tracking that misattributes your leads.
- •Wasted spend on broad match keywords and non-performing Search Partners.
- •Poor ad group structure that leads to low Quality Scores and higher costs.
- •Missing ad extensions that reduce your click-through rate.
Our Audit in Numbers:
71-Point Checklist
A comprehensive review covering every aspect of your account.
Google Ads Health Score
A clear, quantifiable benchmark of your account's performance.
Prioritised To-Do List
An easy-to-understand action plan showing you what to fix first.
Personal Video Walkthrough
An expert explanation of the key findings and recommendations.
• WHAT YOU GET
A Complete Account Diagnosis
Our audit is a top-to-bottom review of your entire Google Ads setup.
Account Settings & Safety Nets
We check your billing, conversion tracking, consent mode, and other foundational settings to ensure your account is secure and tracking data accurately.
Campaign Structure & Wasted Spend
We analyse your campaign structure, network settings (like Search Partners), and location targeting to identify and eliminate sources of wasted ad spend.
Keyword & Targeting Health
A deep dive into your keyword selection, match types, negative keyword lists, and search term reports to ensure you're targeting high-intent customers.
Ad Copy & Quality Score
We review your ad copy, ad extensions, and the three core components of Quality Score to improve your click-through rates and lower your costs.
Landing Page Experience
An analysis of your landing pages to ensure they are relevant, user-friendly, and optimised to convert the traffic you're paying for.
Competitor Benchmarking
We analyse the auction insights to see how you stack up against your key competitors and identify opportunities to gain an advantage.
• THE PROCESS
Our Simple 4-Step Audit Process
Discovery & Access
We start with a brief call to understand your goals and get read-only access to your Google Ads account.
Deep Analysis
Our expert gets to work, manually conducting the 71-point inspection over 3-5 days.
Delivery
You receive your comprehensive report, health score, and video walkthrough.
Strategy Call
We schedule a one-on-one call to discuss the findings, answer your questions, and ensure you have a clear path to improving your ROI.
• PRICING
One-Time Fee. A Clear Path to Higher ROI.
For a single, transparent fee, you get a complete diagnosis of your Google Ads account's health and a prioritised roadmap for growth.
Comprehensive Google Ads Audit
One-time fee for complete account diagnosis
What's Included
- A multi-page written report detailing all 71 points of the inspection
- Your "Google Ads Health Score" benchmark
- A prioritised, actionable to-do list showing you what to fix first
- A 30-minute video walkthrough of the key findings
- A 60-minute strategy call to discuss the plan and answer your questions
Limited-Time Offer: Your Audit as a Credit
Ready for us to take the reins? If you decide to sign up for our monthly Google Ads management within 30 days of receiving your audit, we will credit 50% of the audit fee (£348) towards your first month's payment. This makes the audit a risk-free first step to a profitable, long-term Google Ads partnership.
Helping UK businesses eliminate wasted ad spend and improve campaign performance
Stop Wasting Money on Ads That Don't Work
Your competitors are optimising every day. Our audit gives you the clarity and direction you need to improve your campaigns, reduce wasted spend, and dramatically increase your ROI.
• FREQUENTLY ASKED QUESTIONS
Google Ads Audit FAQs
Get answers to common questions about our Google Ads audit service