SEO for Accountants
If your firm relies on referrals, directories, or seasonal spikes, lead flow can be unpredictable. Our UK-focused Local SEO helps accountants show up when prospects are ready to hire, then convert that visibility into calls and enquiry forms with measurable ROI.
• HIGH-INTENT LOCAL SEO
Get Found by High-Intent Accounting Clients in Your Area
Local-first SEO for accountants should be built around enquiries, not vanity traffic. We focus on the placements that drive action, especially Google Map Pack visibility and local organic results for core accounting services.
You get UK-focused delivery, transparent reporting, and a plan that connects completed work to measurable lead generation outcomes.
Who This Is For
This is built for accountants and accountancy firms looking for consistent inbound leads across services like tax support, bookkeeping, payroll, VAT returns, Self Assessment, and year-end accounts. It also fits financial services firms needing tighter location targeting without wasting spend on low-intent traffic.
Strong Fit If You Want
- Qualified inbound leads without relying only on referrals.
- Clear SEO priorities, KPIs, and an ROI view you can trust.
- Local visibility that compounds instead of one-off ranking spikes.
What Success Looks Like
Better SEO for accountancy firms means more calls, more form fills, and a stronger pipeline from high-intent local searches.
- Map pack visibility for high-intent "near me" and service + location terms.
- Tracking tied to enquiries and consultations, not just traffic growth.
• PROOF YOU CAN TRUST
Proof You Can Trust Before You Commit
More Clicks is performance-focused and conversion-first. We prioritise outcomes that move pipeline, with transparent deliverables and reporting against KPIs that matter.
+514%
Lead growth achieved in a real UK campaign driven by Local SEO execution principles.
+4233%
Organic traffic growth delivered through structured, conversion-led SEO foundations.
What Makes More Clicks Different
We specialise in UK Local SEO with a roadmap built for AI-driven search readiness, structured data, entity clarity, and trust signals that support long-term rankings.
We also manage over £500,000 in client Google Ads spend, so we can pair SEO with PPC when speed and compounding growth both matter.
Clear Investment and Deliverables
Premium (most popular): £1,997/month + £997 setup. Core: £1,497/month if you want a lighter entry point.
Every month is tied to deliverables, weekly updates, and ROI-focused reporting so you always know what is being done and why.
• COMMON PROBLEMS WE FIX
Common Problems We Fix for Accounting Firms
Many firms have strong expertise but weak local visibility for the searches that drive revenue. These recurring issues suppress rankings and reduce conversion from the traffic you already have.
Not showing in the Google Map Pack for "accountant near me" style searches
Ranking for low-intent research terms instead of "hire an accountant" searches
Weak Google Business Profile setup (categories, services, photos, and review strategy)
Inconsistent NAP citations across directories reducing local trust signals
When SEO Feels Like It "Isn't Working"
Often SEO is technically "on" but still not producing enquiries because the foundations are wrong.
Technical gaps usually include:
- Poor Core Web Vitals and slow load speed on core service pages.
- Indexation and crawl issues keeping priority pages out of SERPs.
- Thin location pages with weak internal linking to money pages.
- Technical debt that slows implementation and dilutes authority.
Authority Gaps That Block Map Pack Growth
Local authority issues reduce trust signals and suppress map-pack placement in competitive areas.
Common authority blockers:
- Low review velocity and weak GBP service/location relevance.
- Inconsistent directory listings affecting NAP consistency.
- Limited backlink acquisition from relevant, credible sources.
- Weak entity coverage that makes it harder for Google to trust your firm.
Request Your Free 1-Page SEO Audit
We'll review one key page on your website and email a concise 1-page audit with the biggest issues and quick improvements. No call required.
Single-Page Audit
Focused review of one key page only
Email Delivery
Delivered by email with no discovery call required
No Obligation
Use the recommendations whether we work together or not
Delivered by email. No call required.
• THE DELIVERY SYSTEM
A Local SEO System Built for Accountants
We run a full local SEO programme covering Google Business Profile optimisation, local keyword targeting, citations, backlinks, and technical SEO. The focus stays on matching pages to intent so rankings turn into calls, consultation requests, and booked meetings.
You also get an audit-led roadmap, data-driven execution, and reporting tied to lead generation and ROI.
Local SEO
Own the local pack and local organic results for core accounting services.
Technical SEO
Fix crawlability, indexation, speed, and structure issues blocking visibility.
Content for Local Services
Build intent-aligned service and location pages that convert enquiries.
Link Acquisition
Grow local authority with relevant placements that protect long-term performance.
Citation Building
Strengthen entity trust through consistent business data across key sources.
Reporting & KPI Tracking
Track calls, forms, and booked consultations instead of vanity charts.
• SERVICE BREAKDOWN
The Workstreams That Drive Visibility and Enquiries
Google Business Profile Optimisation
Your GBP is often the highest-converting local asset. We align categories, services, attributes, descriptions, photos, and posting cadence to improve calls, directions, and website clicks.
- Primary and secondary categories aligned to real search behaviour.
- Service and attribute coverage for clearer local relevance.
- Profile updates that support conversion, not just activity.
Local Keyword Targeting & Service Pages
We identify high-intent search opportunities tied to revenue and build pages around services prospects actually buy: tax accountant support, bookkeeping, payroll, VAT returns, Self Assessment, and year-end accounts.
- Service + location structures that match buying intent.
- On-page SEO improvements (titles, headings, FAQs, internal linking).
- Conversion-focused page layouts with clearer next actions.
Citation Building & NAP Consistency
Citations remain a key local trust signal. We audit your existing listings, repair inconsistencies, and strengthen presence across relevant sources.
- Fix mismatched Name, Address, and Phone data across directories.
- Build consistency in local references to support map-pack confidence.
- Reduce trust dilution caused by outdated listings.
Backlink Acquisition & Local Authority
Competitive accounting terms usually need off-page support. We prioritise relevant, quality-led links over volume to grow authority without risking your domain.
- Quality-first link strategy aligned to financial-services trust standards.
- Local relevance over vanity placements that add little ranking value.
- Long-term authority growth designed for algorithm resilience.
• PIPELINE OUTCOMES
Benefits That Show Up in Your Pipeline
This programme is built to improve conversion rate from local search and increase enquiry quality, not just traffic volume.
More calls and enquiry forms from people actively looking for an accountant.
Better visibility in local map-pack and organic results.
Higher-quality leads through intent-led targeting and page-level CRO.
Reduced dependency on referrals and paid directories.
Included Outcomes You Should Expect
More map-pack and "near me" visibility for the services you actually want to sell.
A clearer Google Business Profile that drives calls (categories, services, photos, posts).
Better rankings for service + location terms like "tax return accountant in [Town]".
Clean NAP consistency so Google trusts your entity and location signals.
A scalable site structure (service pages + support pages + location coverage).
Higher conversion rates from organic traffic through stronger CTAs and trust blocks.
Improved technical health (indexation, speed, internal linking, crawl clarity).
A practical review strategy that increases volume and relevance over time.
Local authority growth without risky shortcuts or spam tactics.
Reporting tied to pipeline outcomes, not traffic for traffic's sake.
• START IN DAYS
Start in Days, Then Build Compounding Results
We begin with practical clarity, then execute in structured sprints tied to outcomes. You get momentum early and compounding gains over time.
Request your free 1-page audit
We review one important page and send a concise audit by email. No call required.
Run a paid full-site audit + roadmap
If there is fit, we map GBP, on-page, technical SEO, citations, and authority priorities.
Launch implementation sprints
Delivery moves in clear milestones with weekly reporting and measurable progress.
Compound growth month over month
We keep improving rankings, enquiry quality, and conversion rate as authority builds.
Trust Signals Without Hype
Rolling Rims achieved +514% lead growth and +4233% organic traffic growth. We apply that same execution discipline with prioritised roadmaps and measurable KPIs.
Campaigns are compliance-friendly for professional firms, with transparent delivery and long-term best practices instead of shortcuts.
Capacity Is Intentionally Limited
Onboarding slots are capped to protect delivery quality and reporting cadence. If you want to improve visibility before your next deadline-driven surge, it helps to secure a slot early.
This keeps execution quality high and ensures each campaign gets founder-led strategic oversight.
• FREQUENTLY ASKED QUESTIONS
Objection Handling (Quick Q&A)
Common questions from accounting firms considering Local SEO.
• NEXT STEP
Request a Free 1-Page SEO Audit
If you want more enquiries from search, not just more traffic, start with a quick taster. We'll review one key page and send back what is holding it back, quick improvements, and what we would prioritise first in a month-to-month SEO plan.
What You'll Receive
- What is currently blocking stronger local rankings on that page.
- Quick wins for structure, headings, internal linking, and conversion clarity.
- How we would prioritise your roadmap if we were managing your SEO ongoing.
Delivered by email. No call required.
Single-page audit only, not a full-site review.
SEO That Brings Accountants Better Clients, Not Just More Clicks
SEO for accountants works when it mirrors how buyers choose a firm: they search with a specific problem, compare credible options, then contact the one that feels most relevant and trustworthy. The goal is not generic traffic; it is predictable, qualified enquiries.