Rolling Rims
How strategic Local SEO transformed a virtually invisible alloy wheel refurbishment business into Essex's dominant market leader with over 4,233% traffic growth and a 514% lead increase.
Traffic Growth
Lead Growth
Top 3 Rankings
Market Position
• THE CHALLENGE
The Challenge
When Rolling Rims came to us in January 2023, they were virtually invisible online despite offering premium alloy wheel refurbishment services. Their website generated minimal organic traffic, they had no local search visibility, and relied heavily on expensive paid advertising just to survive.
Key Pain Points:
Minimal organic traffic - essentially invisible in search results
Ranking for very few keywords with little to none in top 3 positions
Generating only 5-10 leads per month, mostly from word-of-mouth and paid ads
Spending thousands of pounds per month on paid advertising with poor ROI
Competitors completely dominating local search results for their services
Previous agency provided poor communication with random bills and no measurable results
Website had critical technical issues and slow load times
No local SEO presence beyond their immediate town
Zero visibility into which marketing efforts were actually generating leads
• OUR SOLUTION
Our Approach
We implemented a comprehensive Local SEO strategy that transformed Rolling Rims from invisible to market leader. Our approach focused on building a solid technical foundation, establishing local authority, creating valuable content, and optimizing for conversions at every stage.
Technical Foundation & Speed Optimization
Rebuilt the website architecture for optimal crawlability, implemented schema markup, significantly improved site speed, and fixed critical indexing issues that were holding back rankings.
Google Business Profile Optimisation
Completely overhauled the Google Business Profile with keyword-optimised descriptions, regular posts, photo galleries showcasing work quality, and a review generation system that built strong social proof.
Targeted Content Strategy
Created location-specific service pages and educational content answering common customer questions, supported by case study galleries that demonstrated expertise and real-world results.
Sustained Growth & Market Leadership
Secured high-quality citations, local business partnerships, and industry-relevant backlinks to boost domain authority and strengthen local relevance signals.
• THE RESULTS
The Results
Rolling Rims transformed from a virtually invisible local business to Essex's dominant alloy wheel refurbishment provider. Organic traffic grew by over 4,233%, leads increased by 514%, with consistent performance maintained for 3+ years and counting.
Growth Over Time
Traffic & Visibility
Unique Organic Traffic Growth
Top 3 Keyword Rankings
Lead Generation
Lead Growth
Form Conversion Lift
Business Impact
Year-on-Year Growth
Sustained Growth Period
Wasted Ad Spend Cut
Cost per Enquiry Reduction
"More Clicks completely transformed our business. We went from barely any website traffic to thousands of visitors every month, and from struggling to get leads to having more than we can handle. Their Local SEO strategy brought us customers actively searching for our services across Essex. We're now the go-to provider in our area, and we've had to bring on additional staff to handle the demand."
Toby Bearne
Owner, Rolling Rims
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