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UTM Campaign URL Builder
Free UTM Generator

Build and generate UTM tracking URLs for your marketing campaigns. Our free & easy to use UTM builder helps you create properly formatted campaign URLs to track your marketing efforts across Google Analytics, Adobe Analytics, and other analytics platforms.

Your UTM code:

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Frequently Asked Questions

Common questions about UTM parameters

UTM parameters are tags added to URLs that help you track where your website traffic comes from. They allow you to identify which marketing campaigns, social media posts, or other sources are driving visitors to your site.
UTM code tracking helps you measure the effectiveness of your marketing campaigns by showing exactly which links are bringing traffic to your site. This data helps you make informed decisions about where to focus your marketing efforts.
The main UTM parameters are: source (where traffic comes from, e.g., "facebook"), medium (the marketing channel, e.g., "social"), campaign (specific campaign name), term (for paid keywords), and content (to differentiate similar links).
UTM parameters can be tracked in various analytics platforms including Google Analytics, Adobe Analytics, Matomo, Mixpanel, and many other web analytics tools. Most marketing automation platforms and CRM systems can also capture UTM data to help track the source of leads and conversions.
Use consistent, lowercase naming without spaces (use underscores or hyphens instead). Be specific but concise, and maintain a clear naming convention across your organization. Avoid special characters that might break URLs.

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