The Boring Stuff

More Clicks Cookie Policy

Last updated: April 25, 2024

Thank you for your interest in this Cookie Policy. This Cookie Policy applies to operated by More Clicks Ltd, 125 Richmond Avenue, Shoeburyness, Southend-On-Sea, England, SS3 9LF, UK (“More Clicks”, “we”, “us”, or “our”).

We are acting as the data controller in accordance with the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”).

If you have any questions about Cookies or about data protection at Play Dept in general, you can reach us using our Contact Form.

What are cookies?

Cookies are small text files that are placed on your device by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

The cookies we use

  • Necessary Cookies
    These cookies are necessary for the website to operate. Our website cannot function without these cookies and they can only be disabled by changing your browser preferences.
  • Analytical/Performance Cookies
    These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around the site. The information collected does not directly identify visitors. We drop these cookies to help us analyse the data.
  • Marketing & Social Media Cookies
    Marketing cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.

We utilise the following cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience:


Google Analytics
We use Google Analytics provided by Google LLC, on our website. Google Analytics also uses cookies to enable our website to analyse how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google. The following data is processed through the use of Google Analytics: i) 3 bytes of the IP address of the called system of the website visitor (anonymized IP address), ii) the website called up, iii) the website from which the user reached the accessed page of my website (referrer), iv) the subpages accessed from the website, v) the time spent on the website, and vi) the frequency with which the website is accessed. Google states that it will not associate your IP address with any other data held by Google. The legal basis for the processing is your consent in conjunction with our legitimate interest.

Google Tag Manager
We also use Google Tag Manager to integrate and administer Google analytics and marketing services on our website. Google Tag Manager is a solution enabling us to administer website tags via an interface. Google Tag Manager itself, which implements the tags, is a cookie-free domain and does not record any personal data. However, the tool triggers other tags that may record your personal data in some circumstances. Google Tag Manager itself does not access this data. If deactivation has been performed at domain or cookie level, this remains in place for all tracking tags implemented using Google Tag Manager. The legal basis for the processing is your consent in conjunction with our legitimate interest.

Fathom Analytics
We use the web analytics service "Fathom Analytics" to continuously optimise our offer, both technically and in terms of content. Fathom Analytics is a service of Conva Ventures Inc. Fathom Analytics takes a particularly privacy-friendly approach to analysing your visit. For this purpose, Fathom Analytics collects the following information, among others:

  • Date and time of your visit,
  • title and URL of the pages visited,
  • incoming links,
  • the country you are in, and
  • the user agent of your browser software.

Fathom Analytics does not use or store "cookies" on your device. All personal data (e.g., your IP address) is stored completely anonymously in the form of a so-called hash. A hash is an encryption of data that cannot be reversed, i.e., cannot be "decrypted". In this way, we can analyse your visit without storing personal data in a form that would be readable by us, Fathom Analytics or third parties.

Online Advertising

We use Google Ads, an online advertising program forming part of Google Marketing services and provided by Google LLC. Google Ads places a cookie (“conversion cookie”) on your computer if you access our website via a Google advertisement. These cookies have limited validity, do not contain any personal data, and thus are not used for personal identification. If you visit our website and the cookie has not yet expired, we and Google can see that you have clicked on the advert to reach our website. Every Google Ads client contains a different cookie, so cookies cannot be tracked via the websites of Ads clients. The information collected using conversion cookies is used by Google to create conversion statistics for Ads clients who have opted for conversion tracking. These statistics show us the total number of users who have clicked on our adverts, and also which of our websites the relevant user subsequently visits. We do not receive any information that would enable us to personally identify you. The legal basis for the processing is your consent in conjunction with our legitimate interest.

Opting Out

Google Analytics
You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link

Google Ads, Google Ads Remarketing, Google Conversion Tracking
If you have a Google account, you can object to personalised advertising at the following link:

If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only).

How can you manage cookies?

Browser control
Most browsers allow you to control cookies through the cookie settings, which you can customise to consent to the use of cookies. You can also check and delete cookies with most browsers. To do so, please refer to your browser manufacturer's documentation by following the link relevant to you Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari.

Pop-up consent tool
When you visit our website for the first time, you will be presented with a pop-up cookie setting window. This pop-up is a consent tool and allows you to indicate your preferences regarding cookies. You can accept or reject them or view this Cookie Policy before giving your consent to cookies or rejecting them. This allows you to make an informed decision about the cookies we use. You are free to accept or reject cookies but note that browsing our website may be less user-friendly and relevant content may be affected after you reject them.

Regardless of your initial decision, you may from time to time withdraw your consent or adjust your preferences through browser control settings, clearing your cookie folder, or by changing your preferences in our Pop-Up Consent Tool.

Validity and questions

This Cookie Policy was last updated on Thursday, 25th of April 2024, and is the current and valid version. However, we want to point out that from time to time due to actual or legal changes a revision to this Cookie Policy may be necessary. If you have any data protection questions, please feel free to contact us.